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MobiBox and Mobile Arts have teamed up with Kaspersky to enhance access to premium cybersecurity services across the Middle East, Africa, and GCC. This partnership leverages innovative payment solutions like Direct Carrier Billing (DCB) and targeted performance marketing strategies to bring Kaspersky’s digital protection to underserved markets, helping to address growing cybersecurity needs in the region.  

Cybersecurity Challenges in Developing Regions

Over 90% of internet users worldwide rely on smartphones for online access. With cyber threats increasing daily, the need for accessible cybersecurity is critical. However, traditional payment methods often create barriers, leaving millions vulnerable to cyber threats. But that’s about to change. 

Delivering Robust Cybersecurity

Kaspersky, a global leader in cybersecurity, provides cutting-edge protection to millions of users through a comprehensive suite of security solutions. Leveraging decades of expertise, Kaspersky offers advanced threat detection, prevention, and response tools designed to safeguard individuals, businesses, and critical infrastructure. With a user-friendly approach, Kaspersky’s solutions ensure access to digital security, enabling users to protect their data, devices, and online privacy against cyber threats. Whether it’s individuals seeking peace of mind or businesses prioritizing safety, Kaspersky delivers trusted cybersecurity tailored to modern needs.

Unlocking New Markets with Seamless Payments

MobiBox serves as a powerful monetization platform, empowering businesses to expand their reach by providing diverse payment options such as Direct Carrier Billing (DCB) and digital wallets. With a network of over 25 payment providers, MobiBox streamlines the integration process, offering seamless access to alternative payment methods for premium brands and content providers.

Through this partnership, MobiBox plays a role in enabling Kaspersky to tap into new markets by leveraging its established DCB connection, allowing users to effortlessly subscribe to Kaspersky’s services directly through their mobile operators.

Driving User Acquisition with Targeted Marketing

Mobile Arts also brings its expertise in targeted performance marketing to the table, using its user acquisition and AI-powered solution to connect Kaspersky with the right audiences. By running targeted advertising tailored to local markets and telecom users, Mobile Arts will help ensure that more people know about and can access Kaspersky’s solutions. And with a strong focus on compliance and fraud prevention, Mobile Arts ensures every step of the customer journey is secure.

This collaboration with MobiBox and Mobile Arts ensures seamless access to Kaspersky’s cybersecurity solutions by enabling customers to subscribe directly through their mobile operator using Direct Carrier Billing (DCB) and mobile wallets. This approach allows Kaspersky to expand into untapped markets, engage unbanked audiences, and enhance revenue streams while providing essential digital protection. Customers benefit from a straightforward, cost-effective, and reliable way to secure their online activities.

As the global cybersecurity market is set to exceed $500 billion by 2030, the growth potential is vast. More importantly, this collaboration focuses on meeting real-world needs, delivering the protection customers rely on while ensuring the simplicity and ease they expect.

About MobiBox

MobiBox is a leading monetization platform that specializes in digital payments and connectivity solutions, designed to connect premium content providers with a range of payment gateways, including Direct Carrier Billing (DCB) and digital wallets. We make integration easy and offer solutions that help brands tap into new markets and unlock new revenue streams. MobiBox redefines Value-Added Services by providing seamless access to DCB through established connections, enabling businesses to expand their reach with secure, convenient payment methods, all while ensuring compliance and fraud prevention.

About Mobile Arts

Founded in 2013, Mobile Arts is a leading tech provider in the EMEA region, specializing in mobile payments and user acquisition through its MobiBox platform. We’re experts in AI-driven marketing, creating tailored campaigns and solutions for telecom operators and digital merchants. Our focus on compliance, fraud prevention, and brand safety ensures long-term growth and lasting customer engagement. With our in-house digital marketing and user acquisition tools, we offer a complete, turn-key solution to advertise services and reduce user acquisition risks.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

Blacknut Cloud Gaming & MobileArts announce a new partnership to elevate telecommunication offerings in the newly evaluated cloud gaming market

Blacknut and Mobile Arts are pleased to announce their new partnership to elevate cloud gaming product offers in the telecommunication space for partners across the globe. As of June 2024, the cloud gaming market is expected to experience a significant annual growth rate (CAGR 2024-2027) of 39.38%, resulting in a projected market volume of US$18.71bn by 2027; the market is already valued at sums exceeding six billion USD. Alongside this significant market growth, cloud gaming players are growing at an unprecedented rate with users expected to reach 493.0m by 2027, and what better way to tap into this activated and motivated audience than through devices they already own. 

Blacknut Cloud Gaming provides premium cloud gaming to players in more than 60 countries via 40+ B2B partnerships, including notable players in the Telecom space, thanks to its unique hybrid public-private cloud streaming technology allowing users to stream and play the compatible devices of their choice. Blacknut’s 500+ strong catalog includes a range of games featuring multi-device compatibility options for gamers to play on tablets, smartphones, smart TVs, PCs computers, and other compatible screens with no supplemental hardware or installation required to launch a game from within the Blacknut app. Subscriptions also include optional parental controls, 5 separate but simultaneously accessible player profiles, and a catalog spanning classic AAA games, indie favorites, story-driven adventures, and one of the largest collections of racing and sports games; users can also sync up to 4 Bluetooth controllers to play against each other through co-op, party games, and multi-local content.

Mobile Arts is a leading technology provider in the EMEA region specializing in offering turnkey solutions for premium content and brands providing them access to Direct Carrier Billing (DCB) connectivity and user acquisition service, to facilitate seamless entry into the mobile value-added services (mVAS) sector, ultimately reducing time to market. Through this collaboration, Blacknut will leverage Mobile Arts’ turnkey monetization solution, benefiting from its pre-established DCB connections. This will allow Blacknut to significantly expand into different markets and utilize MobileArts’ monetization platform while minimizing user acquisition risks. This streamlined approach requires only a one-time integration and empowers Blacknut to effectively target unbanked gamers who can conveniently pay for the service through DCB.

About MobileArts

Established in 2013, Mobile Arts is a leading technology provider in the EMEA region, offering mobile payment and user acquisition services through its SaaS monetization platform, MobiBox.

Mobile Arts provides solutions for Telcos, Content Providers & App Developers, and Digital Natives. It reshapes Value-Added Services and facilitates access to direct carrier billing through pre-established connections, enabling businesses to reach a wider audience with secure and convenient payment methods, integrated with compliance and anti-fraud tools.

Headquartered in Lebanon, with offices in Germany and the UAE, Mobile Arts remains dedicated to pioneering cutting-edge solutions for monetization, mobile payment, and user acquisition, setting industry standards.

About Blacknut

Blacknut is the world’s leading pure-player cloud gaming service dedicated to the general public, distributed both directly to consumers and B2B through ISPs, device manufacturers, OTT services & Media companies. Blacknut offers the largest catalog of premium games with 500+ premium titles carefully selected for the whole family, all included in a single monthly subscription. The service is now available in 60+ countries across Europe, Asia, Latin America, & North America on a wide range of devices, including mobiles, set-top-boxes, and Smart TVs. Blacknut was founded in 2016 by Olivier Avaro (CEO) and is headquartered in Rennes, France, with offices in Paris, Seoul, and San Francisco. Blacknut was awarded the Red Herring 2021 Top 100 Winner in Europe..

MobiBox & Mobile Arts entered a strategic partnership with DRAPP Telehealth to increase access to telehealth services in the telecommunication space for patients in the Middle East, Africa, and GCC countries.

In an era where smartphones are central to daily life, healthcare is no exception. The rise of telehealth is transforming access to medical care, making it more convenient, accessible, and affordable for patients. With the ability to connect with doctors and specialists remotely through video conferencing and digital health tools, telehealth has become an essential service. The global telehealth market is projected to grow at a staggering rate of 23.2% from 2023 to 2028, reaching an estimated $285.7 billion by 2028. This growth is driven by the increasing demand for flexible healthcare solutions that integrate seamlessly into busy lifestyles.

DRAPP, a leader in telehealth services in Lebanon & Egypt, provides premium medical services to patients in over 90 countries through an open platform connecting them to more than 3000 Doctors and Healthcare Practitioners, in more than 100 specialties. DRAPP enables patients to connect with Doctors from top-notch medical university hospitals, offering the convenience of virtual medical consultations from the comfort of their homes. DRAPP’s user-friendly platform allows patients to easily choose and connect with their doctors without prior appointment, via chat, and video calls, and receive personalized care & E-Prescriptions.

Mobile Arts is also a key partner in this collaboration, bringing its expertise in AI-driven marketing and user acquisition strategies to support DRAPP’s growth. By leveraging advanced machine learning and targeted advertising tailored to telecom operators and merchants, Mobile Arts will help DRAPP reach the right audience, increase lifetime value, and reduce churn, all while ensuring compliance with operator guidelines through Mobile Arts’ strong focus on brand safety, fraud prevention, and compliance monitoring throughout the full marketing funnel.

This strategic partnership among DRAPP, MobiBox, and Mobile Arts embodies a comprehensive approach to expanding telehealth services across the EMEA region. This collaboration will enhance healthcare accessibility and drive sustainable growth for DRAPP by integrating cutting-edge payment solutions and effective user acquisition strategies.

About MobileArts & MobiBox

Established in 2013, Mobile Arts is a leading technology provider in the EMEA region, offering mobile payment and user acquisition services through its partnership with MobiBox.

The company provides solutions for Telcos, Content Providers & Brands, and traffic partners. It reshapes Value-Added Services and facilitates access to direct carrier billing through pre-established connections, enabling businesses to reach a wider audience with secure and convenient payment methods, integrated with compliance and anti-fraud tools. In addition, Mobile Arts has its own in-house digital marketing and user acquisition tools, offering a turn-key solution to advertise services while minimizing user acquisition risks.

About Drapp

DRAPP is a leading online medical platform that connects patients with qualified healthcare professionals from Lebanon and Egypt. With a network of over 3000 doctors and specialists across 100+ specialties, DRAPP offers a wide range of services, from urgent care to specialized treatments and mental health support. DRAPP is designed to provide accessible, convenient, and high-quality healthcare to patients worldwide, with Patient Centricity, Data Confidentiality and a robust scalable technology at core.

Peek A Boo! We’re in the UAE!

As a leading technology provider in the EMEA region, we specialize in offering turnkey solutions for premium content and app owners starting from development and integrations, to marketing and user acquisition, with a mission to reduce time to market, facilitate seamless entry into the mVAS / DCB, and execute targeted user acquisition campaigns across various social media platforms, including Google.In launching Pikaboo, we’ve ensured a comprehensive approach, covering everything from content hosting with speed and scalability to portal development, eliminating the need for tech know-how.

The Entertainment & Educational Experience for Kids

We are proud to announce the official launch of Pikaboo with Etisalat in the UAE. Pikaboo is an educational and entertainment service for kids and families, with more than 2000+ pieces of content summing to 400+ hours, offering a vast library of video titles such as Akili and Me, Mojo, Sesame Street, MYTOONZ, and more. Our diverse content catalog, available in both English and Arabic, aims to inspire children to embrace and celebrate their native language, while also providing a safe and secure digital environment for children, with content that not only entertains but also educates. 

Key Takeaways

Reducing Time to Market: Leveraging MobiBox’s established network of DCB providers accelerated the launch time after the service’s approval.

MobiBox Marketplace: by getting onboarded to a marketplace of user acquisition partners, the service taps into campaigns launched across Google and social media channels. 

UAE Launch Sets Stage for Global Expansion!

As Pikaboo establishes its presence in the UAE with Etisalat, the journey does not stop there. With a vision for global expansion, Pikaboo is set to expand into new territories. Anticipated launches in Saudia Arabia and Kuwait in Q3 of 2024 mark just the beginning of Pikaboo’s steps towards becoming internationally recognized in the world of children’s entertainment and fun.

Stay alert about new developments! Visit  www.pikaboo.mobi  to learn more.